Hover over each image for information about each individual label.(RCA) Victor Records
The Victor label was introduced around 1900 by the Victor Talking Machine Co. of Camden, NJ, founded by Eldridge L. Johnson, it remained one of the most popular labels all throughout its run. In 1929, the Victor Talking Machine Co. merged with the Radio Corporation of America to form the RCA-Victor Co., which continued to produce records under the Victor label until 1946, when the name was changed to RCA Victor.
Beginning in 1902, Victor's upscale Red Seal label issued classical, operatic, traditional, and other music that did not fit into Victor's popular series.
Bluebird was a budget label originally founded by RCA Victor in 1932 producing 8-inch discs alongside an equivalent label called Electradisk (see below), which were soon followed by an early form of 10-inch Bluebird featuring a black on dark blue label. After the early attempts, Victor introduced the "real" Bluebird label in 1933, which became a huge success and released hundreds of dance, jazz, country and later swing records until RCA Victor retired the label. Bluebird stopped recording in 1942, but they continued to issue records for some time after that. The Bluebird name was later revived as a children's label in the late 1940s and early 1950s.
In the early 1930s, Victor produced a number of picture discs, most likely as a gimmick to help combat the sales slump brought on by the Great Depression.
All images on this page created by R. Connor Montgomery, please do not reproduce without permission.